Mobile App Program Marketing



Overview:

Columbus State was launching a new academic program in mobile application design and development. They needed a visual identity (based on the overall Columbus State brand) and various marketing pieces to promote the program to students and the education community.

Process:

To create effective marketing materials that accurately portrayed the program, I had to understand what the program entailed—what would students who completed the program be doing after graduating. I also completed a competitor analysis to see what similar programs were using when it came to visuals. Based on my researh and best practices, I then created a suite of materials for the client. 

Results:

The goal was to create eye-catching marketing materials that would appeal to prospective students and quickly communicate what the program is about. I created a suite of materials to start them off—folders, banners, flyers and a table throw—to promote the program. So far, the materials have been well-received. Next steps will include creating a web prescence and more detailed marketing materials.